Family: Ericaceae Heath
| Type | Shrub |
| USDA Hardiness range | 6A - 8A |
| Exposure | Partial shade or partial sun |
| Bloom color | Purple |
| Bloom time | Spring |
| Water needs | Moist |
| Landscape uses | Border, foundation, massing, specimen, woodland garden |
| Height | 24" to 36" / 60cm to 90cm |
| Spread | 36" to 4' / 90cm to 1.20m |
| Growth rate | Moderate |
| Persistence | Evergreen, broadleaf |
| Bloom attributes | Fragrant flowers |
| Leaf color | Green |
| Fruit color | Brown |
| Soil pH requirements | Acidic |
| Soil type | Sandy, clay, loamy |
| Form | Upright or erect |