Family: Ericaceae Heath
| Type | Shrub |
| USDA Hardiness range | 6A - 8B |
| Exposure | Partial shade to full sun |
| Bloom color | Red |
| Bloom time | Spring |
| Water needs | Moist |
| Landscape uses | Border, foundation, massing, specimen, woodland garden |
| Height | 5' to 6' / 1.60m to 1.80m |
| Spread | 5' to 6' / 1.60m to 1.80m |
| Growth rate | Moderate |
| Persistence | Evergreen, broadleaf |
| Leaf color | Green |
| Fruit color | Brown |
| Soil pH requirements | Acidic |
| Soil type | Sandy, clay, loamy |
| Form | Rounded, upright or erect |